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Generation Z (born between 1996 and 2011) is about to become the largest consumer market. More than any other generation, Zs expect brands to be conscious of the mark they leave on society and the environment. Therefore, it is vital that companies ensure their sustainability strategy is an asset to their brand. To maximise the SDG World Records’ ROI and to reinforce the brand’s sustainability efforts, companies also need to frequently communicate business sustainability contributions to customers and investors.
When it comes to customers, most Gen Zs would switch to a brand that supports sustainability/ESG issues versus one that does not. If an organisation’s project is looking to win Gen Z’s support, it’s important that it supports sustainability. If participants become involved in trying to break one of the SDG world records, they are showing not only their technical prowess, but they can create a sense of ownership for the team, organisation, and even the organisation’s customers, towards building a sustainable future.
For investors, displaying the unique SDG World Record marketing materials (certificate, holder logo and unique sdg.do web link) proves not only an organisation’s commitment to sustainability, but their contributions to the social factors of ESG and proven track record of socially responsible investment as well. The SDG World Records (SDG.do) is one of the building blocks of the Sustain.do Together Program (an independent and adaptive platform). Another building block is the InnoESG Prize (ESG.do). This alignment means SDG World Records can be converted into ESG recognition as well as counting towards the InnoESG Prize as an ongoing basis of contribution to the sustainable future. For details on the InnoESG Prize, please refer to http://esg.do.
Organisations can redesign existing materials and events like business and brand marketing, event campaigns, product/service launches, CSR activities, anniversaries and celebrations, external community engagements, and experiential marketing campaigns, to achieve an SDG World Record for the company. Company representatives can also explore new record ideas with SDG World Records’ official partners/DT.do Sustainability Global Communities.